Background. Nowadays, One of the factors affecting the social network advertising is the numbers or frequencies of sending an advertisement.  Objectives. the objective of this study was to investigate the role of the Target Audience Rating Point factor in social network advertising in brand awareness and purchase intention of sport brands. Methods. This quasi-experimental study was conducted ...

Consumer purchasing decisions relating to foreign products are influenced by economic, psychological and sociological factors. This study attempts to relate such rarely studied variables as animosity and ethnocentrism to concepts taken from consumer behavior which are brand image and purchase intention. Consequently, this study attempts to provide insights into how brand image, consumer ethnoce...

Owing to the ever-increasing prevalence of social media use, social commerce has become an important part of e-commerce. This study endeavors to explore the impact of social media quality and social support on the social commerce (SC) intention directly and through the variable of perceived risk. The sample included 214 social media users in Isfahan collected through simple random sampling meth...

The aim of this study is to develop a conceptual model for purchase intention of foreign food products in the Iranian context. Based on an in-depth review of past literature, the sub-factors related to customer’s purchase intention were extracted. Then, exploratory factor analysis and confirmatory factor analysis were applied to identify and confirm the factors affecting purchase intention of f...

As robots venture into new application domains as autonomous vehicles on the road or as domestic helpers at home, they must recognize human intentions and behaviors in order to operate effectively. This paper investigates a new class of motion planning problems with uncertainty in human intention. We propose a method for constructing a practical model by assuming a finite set of unknown intenti...

There is a lot of research on formalization of intention. The common idea of these theories is to interprete intention as an unary modal operator in Kripkean semantics. These theories suffer from the side-effect problem seriously. We introduce an alternative approach by establishing a nonclassical logic of intention. This logic is based on a novel non-Kripkean semantics which embodies some cogn...

The 1990 papers of Cohen and Levesque (C&L) on rational interaction have been most influential. Their approach is based on a logical framework integrating the concepts of belief, action, time, and choice. On top of these they define notions of achievement goal, persistent goal, and intention. We here revisit their approach in a simplified, propositional logic, for which we give complete axiomat...