The challenges faced in the business are getting heavier. Besides competition, pandemic caused a heavy blow for Micro Small Medium-Sized Enterprises, resulting decrease business. But, difference occurs Naruna Keramik which has grown fast during pandemic. Therefore this research aims to know and describe integrated communication strategy of build brand awareness situation. This is analyzed using...

Cosmetic industry considered as fastest growing sectors in Indonesia and will consistently grow many years ahead. In 2022, with total value growth of around 5%, cosmetics benefited from experiencing the post-pandemic lift. Wardah, biggest market share beauty industry, is facing tight competition other brands, halal proposition that formerly used by Wardah to distinguish brand its competitor, be...

Cumin tea is an herbal product with myriad of benefits. This produced in Tinumpuk Village, Indramayu Regency. Community-based organization that produces this belongs to the Ikatan Mantan Buruh Migran–Desa (IBU TIN). study aims determine application integrated marketing communication by CBO IBU TIN, especially cumin tea. research uses qualitative approach and case method. The techniques used col...

Marketers and advertisers seek to get close to customers through data analytics procedures that allow for the measurement of personalized messages delivered across multiple communication touchpoints. This article tests a hierarchical integrated marketing communications data integration framework that utilizes customer information (transactional, demographic and psychographic) to develop persona...

This chapter provides a broad understanding of what integrated marketing communications (IMC) is andwhy it is used. It will introduce the idea of communication barriers, to help explain why creating an effective marketing communications (marcoms) campaign is so challenging, and touch on various theories of communication. In later chapters, there will be discussion of how these communication bar...