The Massachusetts health care reform provides preliminary evidence on the function of health insurance exchanges and individual insurance markets. This paper describes the type of products consumers choose and the dynamics of consumer choice. Evidence shows that choice architecture, including product standardization and the use of heuristics (rules of thumb), affects choice. In addition, while ...

This study examines the relationship between the life insurance and economic growth in India. The total life insurance premium (TLIP), and total life insurance investment (TLII), are used as proxy for life insurance and Gross Domestic Product (GDP) is used for the economic growth. The data has been compiled from the Handbook on Indian Insurance Statistics, IRDA annual reports and economic surve...

Extended service contracts have been the major profit generator for many consumer electronics retailers as they contribute to half of the retailers' profit. My dissertation studies how consumers make purchase decisions of extended service contracts and how the ESC purchase decisions are related to the product purchase decisions. Essay 1: " Why Do Consumers Buy Extended Service Contracts? " The ...

Background: Benevolent marketing is one of the new and ethical strategies of marketing businesses to create special value for the customer, according to which a direct relationship between selling the product and helping the business to a charity or charity is defined and promoted to fulfill responsibility. Becomes corporate social. The main purpose of this article is to identify and rank benev...

The global insurance industry provides investment and supportive insurance services such as: motor/vehicle, fire, home, personal accident, product liability, public liability and professional indemnity. These services are very beneficial to private individuals and companies and critically depend on the actual factors and risks involved in the insurance policy. There are risks involved in taking...

In this paper, we present an analysis of the “Guaranteed Withdrawal Benefits” (GWB) for life option, a recent and popular product that many insurance companies are offering as a retirement planning solution. Under the GWB for life plan, the investor is promised increasing withdrawals during retirement for her lifetime, while still being invested in the markets. GWB for life thus transfers finan...