In this paper we ask how socio-demographic factors like gender, education, family-type and age, affect the "Pace of Life" in the case of secondary media use. We assume that "harriedness" which in modern life is mostly connected with high social status is reflected by simultaneous media use as a strategy of effective time use. In our study we use German time-use data which were collected by the ...

Theory-driven, mass media interventions prevent smoking among youth. This study examined effects of a media campaign on adolescent smoking cessation. Four matched pairs of media markets in four states were randomized to receive or not receive a 3-year television/radio campaign aimed at adolescent smoking cessation based on social cognitive theory. The authors enrolled 2,030 adolescent smokers i...

BACKGROUND The essential first step in the development of mass media health campaigns is to identify specific beliefs of the target audience. The challenge is to prioritize suitable beliefs derived from behavioral theory. The purpose of this study was to identify suitable beliefs to target in a mass media campaign to change behavior using a new method to estimate the possible effect size of a s...

BACKGROUND Little is known about the perceived barriers among smokers who do not utilize phone-based, population-level smoking-cessation services. PURPOSE The purpose of this study was to improve understanding of a media campaign's impact in promoting a phone-based, time-limited smoking-cessation program as measured by smoker awareness of the program, untapped interest in the program, perceiv...

A comparison of the effects of replacing L -glutamine with either glycyl-L-glutamine or alanyl-L-glutamine in a KSOM-type medium on the development of mouse preimplantation embryos in vitro has been made. Alanyl-L-glutamine has no significant effect on the rates of blastocyst formation, onset or completion of hatching, and on the numbers of inner cell mass and trophectoderm cells that develop. ...

Desire has been a marginal topic in TESOL. This study investigated whether and to what extent English learning affects Taiwanese young females’ aspiration toward western males. Four hundred ninety-nine respondents filled out a questionnaire that investigates their English learning experience and aspiration to cross–culture marriage with western males. Sixteen were interviewed. Results showed co...

Fetus- in- fetu (FIF), is a rare congenital anomaly that occurs due to malformed fetus growing inside the twin. It occurs due to the aberration in the diamniotic monochorionic monozygotic twinning with unequal division of inner cell mass of blastocyst leading to inclusion of small cell mass inside the developing sister fetus. The most common presentation will be with intra-abdominal mass locat...

this study compared the use of interpersonal and mass media channels of communication among rural farmers in kogi state, nigeria. the specific objectives were to describe the socio economic characteristics of the farmers, determine the influence of socioeconomic characteristics on the usage of interpersonal and media channels, ascertain farmers’ level of awareness of interpersonal and media cha...