The paper engages with contemporary debates on individualism and collectivism and argues that there is no necessary relationship between individualised management techniques and an individualised orientation to work and refutes a deterministic shift to individualism. It attempts to redress the gap in empirical evidence identified by Madsen (1997) and Towers (1997) by drawing on evidence from a ...

Digital games embedded in social network sites are one of the driving forces behind the expansion of digital gamer populations. Previous studies have observed different usage patterns between users in different ethnic groups and countries, suggesting that culture orientations may affect how people play and interact through social network games. This study examined how people’s culture orientati...

A meta-analysis of conformity studies using an Asch-type line judgment task (1952b, 1956) was conducted to investigate whether the level of conformity has changed over time and whether it is related crogs-culturally to individualism-collectivism. The fiterature search produced 133 studies drawn from 17 countries. An analysis of U.S. studies found that conformity has declined since the 1950s. Re...

The increasingly global nature of software development and the increasing diversity in the information systems (IS) workforce have led to failures arising from inadequate understanding of cultural influences on IS design and development. This study aims to examine the relationship between the cultural background and development values of IS developers through a field survey in Singapore and the...

Analyzing national and ethnic differences in individualism and collectivism, D. Oyserman, H. M. Coon, and M. Kemmelmeier (2002) showed that small differences in scales or samples produce markedly divergent results, challenging the validity of these constructs. The author examines the following limitations of research on individualism and collectivism: It treats nations as cultures and culture a...

Four studies tested whether cultural values moderate the content of gender stereotypes, such that male stereotypes more closely align with core cultural values (specifically, individualism vs. collectivism) than do female stereotypes. In Studies 1 and 2, using different measures, Americans rated men as less collectivistic than women, whereas Koreans rated men as more collectivistic than women. ...

Individualism and collectivism, or self-construal style, refer to cultural values that influence how people think about themselves and their relation to the social and physical environment. Recent neuroimaging evidence suggests that cultural values of individualism and collectivism dynamically modulate neural response within cortical midline structures, such as the medial prefrontal cortex (MPF...

Allen and Ng (1999a) proposed a conceptual framework of how consumers’ choice of services may be influenced by the human values that they endorse. The aim of this study is to observe which implications cultural differences had on holiday destination choice. The sample consisted of 793 participants (52% Brazilians, 48% Australians; 51% Male; average age = 25y; Education 52% High School), who ans...

Two studies examined emotional intimacy in European Canadian and Chinese Canadian dating relationships. Cultural differences in gender-role ideology and individualism-collectivism were hypothesized to differentially contribute to self-disclosure and responsiveness, and in turn, intimacy. Study 1 revealed that Chinese Canadians‟ lower intimacy relative to European Canadians was mediated by their...