Background and Objectives: Halal branding covers a wide range of economic activities including pharmaceuticals, cosmetics, health, textiles, clothing, leather, financial services, banking and tourism. Among the various forms of tourism, medical tourism has grown rapidly due to its competitive advantages. Therefore, the purpose of this study is to investigate halal branding as a strategy to deve...

Web mining techniques have been frequently used to obtain meaningful information from the web based data. The aim of this paper is how web mining implemented to improve the hotel customer services by analyzing web-based hotel customer data. The complete work has been done by using PolyAnalyst web data mining tool. This paper demonstrates the use of web mining techniques in hotel industry.

Increased attention has been focused on disinfection by housekeepers, but few data are available on disinfection of equipment by nurses. We used adenosine triphosphate bioluminescence assays and aerobic cultures to assess the cleanliness of portable medical equipment disinfected by nurses between each patient use. We found that the equipment was not being disinfected as per protocol and that ed...

In this paper a new hotel revenue management model is proposed to provide hotel managers with a flexible and efficient decision support tool for room revenue maximization. The proposed system is composed of an advanced room demand forecast model and an optimization model that takes group reservations into account. The system also allows for expert intervention to update system parameters and ou...

A qualitative study was conducted to investigate perceptions of environmental practices at hotels among tourists. A quota sample of fifteen mainland Chinese and fifteen English-speaking overseas tourists visiting Hong Kong were recruited for an interview. The results showed that saving energy, use of environmentally friendly materials, and not using single-use consumables were most frequently p...

The hotel industry in Singapore is an important part of the hospitality and tourism infrastructure and a strategic part of Singapore’s growth story. Hotels are primarily viewed as a service industry with intangible areas of guest experience and service levels. The research objective of this paper is to better understand the hotel guest satisfaction and the areas that hotel management can change...

With hundreds, even thousands, of hotels to choose from at every destination, it's difficult to know which will suit your personal preferences. Expedia wants to take the proverbial rabbit hole out of hotel search by providing personalized hotel recommendations to their users. This is no small task for a site with hundreds of millions of visitors every month! Currently, Expedia uses search p...

A lot of effort has been made in the last decades to reveal, which hotel attributes guest care about. Due to the high costs that are typically involved with investments in the hotel industry, it makes a lot of sense to study, which product components the travellers appreciate. This study reveals that hotel attribute research turns out to be a wide and extremely heterogeneous field of research. ...

This study assesses the influence of managerial responses to online customer reviews on product sales. We leverage a natural experiment provided by two online travel agencies. Both agents allow customers to post reviews on hotels, but only one of the travel agents allows hotel management to post managerial responses. Using a difference-in-difference approach, we find that managerial responses h...