نتایج جستجو برای: guerilla marketing
تعداد نتایج: 52617 فیلتر نتایج به سال:
Geocasting is a mechanism to disseminate data messages within a certain geographical region. Since packet forwarding is based on the location information of nodes, it is known to reduce the path maintenance cost significantly. The geocasting can be suitable for several applications in tactical ad hoc networks, such as an event to alarm enemy’s missile attack, guerilla appearance, or local weath...
Received: 18 May 2005 Revised: 19 June 2005 Accepted: 9 January 2006 Abstract Inspired by the chasm between early adopters and early majority in diffusion of technological innovations, this paper investigates how agile improvement practices can help software organizations successfully implement new processes. An action research-based improvement initiative implemented a new change-request proce...
the purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. it is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to december 2015. besides, the paper ref...
Potatoes are the third most important food crop in Iran. But fluctuations in the production of potato have made imbalances in supply and demand. Lack of appropriate planning for cultivation and marketing operation and farmers’ little knowledge of marketing provides a ground for uncertainty about marketing. To compete successfully in markets, knowledge on marketing is necessary. Succeeding in ma...
In this study, marketing situation, problems and services of Dutch Roses was investigated in Isfahan province as a main rose producing region in Iran. In this context, marketing margin, share of marketing agents in marketing margin, marketing cost coefficients and marketing efficiency were calculated and marketing path and marketing services of roses flower including harvesting, transportation,...
The aim of this study was to analyze the impact of organizational learning and marketing metrics on the marketing performance in the Elon Plast Company of Kermanshah province. It is a functional purpose study with descriptive – survey method. The statistical population includes 100 employees of Elon Plast Company in Kermanshah province. A sample of 80 people was chosen using Cochran formula. Da...
The purpose of this article is to present the link among resource based theory, marketing strategy, and firms’ performance in order to propose integrative framework showing how the three constructs are linked. It is organized based on a review of academic literature on resource based theory and marketing strategy chronicled in major marketing journals up to December 2015. Besides, the paper ref...
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