The current study investigated the effectiveness of genre-based instruction on the development of EFL learners’ writing skills. Participants were 34 undergraduate students majoring in textile engineering at an Iranian state university, and they had enrolled in the English for specific academic purposes course. Participants were taught how to write 4 types of business letters, highlighting the p...

One of the most innovative genres in today’s business communication is product pitch (PP), mainly characterised by its multisemiotic nature (Daly & Davy, 2016), which makes it essential to take a multimodal approach analysis and teaching this genre (Tamarit Skorczynska, 2014; Valeiras-Jurado, 2017). However, despite increasing importance oral field, little research has been conducted on PPs...

This paper was written as a result of concerns about how to improve the writing skills of Korean students. The main goal of the paper was to investigate the effectiveness of the genre-based approach to teaching writing in Korean educational context. To assess the genre approach, I examined, (a) the definition of the genre approach to teaching; (b) the differences between the process approach an...

In light of a large number of admirable attempts which look at scientific discourse from social, dialogic and interpersonal points of view, the propositions which consider scientific discourse as an interactive endeavor are now well-established. By the force of our social constructivist gyrations, we have developed glimpses of a social, cultural and historical dimension in which the discourse o...

Taking a genre perspective on design, this article proposes eight design recommendations for online newspapers. These recommendations are based on features that mediate a specific purpose and use between publisher and audience, which we describe as genre rules in terms of purpose, form, and positioning. They are also based on genre change regarding design, and the heritage from print regarding ...

While data encryption is an effective means of keeping data private it does not conceal the presence of ‘hidden’ information, rather it serves as an indicator that such data is present. Concealing information and hiding the fact that information is hidden are both desirable traits of a confidential data exchange, especially if that exchange takes place across a public network such as the Intern...

The increasingly integrative use of images with language in many different types of texts in electronic and paper media has created an urgent need to go beyond logocentric accounts of literacy and literacy pedagogy. Correspondingly there is a need to augment the genre, grammar and discourse descriptions of verbal text as resources for literacy pedagogy to include descriptions of the meaning-mak...