Consumer decision making is a well-known application domain for decision support systems. Emerging from this domain is support for consumers bon the go,Q when they are actually inside a retail store. This paper introduces a bproduct attractiveness cueQ as a way of delivering decision support in this context. The paper also provides an experiment to examine the effectiveness of these cues in a l...

The internet has been blurring the lines between local and global cultures, affecting in different ways the perception of people about themselves and others. In the global context of the internet, search engine platforms are a key mediator between individuals and information. In this paper, we examine the local and global impact of the internet on the formation of female physical attractiveness...

objectives: this study aimed to find the factors that affect dental esthetics and smile attractiveness in orthodontically treated patients according to laypeople’s judgment, and to determine whether there is any relationship between dental and smile esthetics. materials and methods: using the q-sort technique, 60 laypersons (30 males, 30 females) rated dental and smile photographs of 48 orthodo...

The computer game industry has exploded reaching sales of several billion dollars a year and, consequently, a majority of college students are familiar with the gaming environment. In fact, videogame development has been cited as one way to motivate students to explore the world of Computer Science. However, most videogames are extremely complex computer programs created by a team of developers...

Educational software games aim at increasing the students’ motivation and engagement while they learn. However, if software games are targeted to school classrooms they have to be usable and likeable by all students. Usability of virtual reality games may be a problem because these games tend to have complex user interfaces so that they are more attractive. Moreover, if the games acquire an edu...

To investigate the time course of the neural processing of facial attractiveness and its influence on fairness consideration during social interactions, event-related potentials (ERP) were recorded from 21 male subjects performing a two-person Ultimatum Game (UG). During this bargaining game, the male subjects played responders who decided whether to accept offers from female proposers, whose f...

Facial attractiveness has long been a topic of interest for cognitive scientists. Early psychological research has found that averageness, distinctiveness and familiarity of a face can influence facial attractiveness. However, faces also convey rich social information. How various social features are related to facial attractiveness hasn’t been systematically studied before. We investigate faci...

Introduction: Video games are common cultural issues with great influence in all societies. One of the important cognitive effects of video games is on creating stress on video players. The present research objective was to study different types of stress in players based on video game styles.  Methods: A total of 80 players, aged 18 to 30 years, played four types of video games;  Ru...

AIMS To explore the enhancing effect of alcohol consumption on attractiveness ratings, in that few studies on the Beer Goggles effect control the stimuli attractiveness level and researchers have seldom considered extending the effect to stimuli other than faces. METHODS Male and female participants (n = 103) were randomly assigned to alcohol consumption or placebo groups. Both groups were as...

The current study examined the relationship between women’s physical attractiveness – as rated by themselves and a set of third-party raters – and their mating strategy and sexual experience. Male (N = 105) and female (N = 113) undergraduates rated the attractiveness of face and body photographs of 93 female undergraduates. Attractiveness ratings – particularly bodily attractiveness ratings – w...