Background: The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led in importance reverse logistics (RL) since FMCG cannot avoid RL. It is important for implement RL strategies that can lead firm competitiveness. Through implementation strategies, this will achieve many goals as well study mainly soug...

In this manuscript, the authors aim to explore sustainable consumer behaviour during shopping at a self-service store with fast-moving goods (FMCG). An innovative combination of virtual reality (VR) equipment and an electroencephalogram (EEG) was used in study. The objective study gather information as how consumers make decisions when buying studies conducted so far have either VR or EEG. To b...

The concept of marketing aims to build, maintain, and enhance mutually beneficial relationships between suppliers partners. Therefore, this research recommends priority strategies for increasing traditional retail stall loyalty in the new digital transformation era. This was conducted Indonesia's fast-moving consumer goods (FMCG) industry with data collected through a Forum Group Discussion (FG...

The COVID-19 pandemic has become a worldwide concern hampered people's mobility and global trade. study seeks to find the linkage between business managers' competency toward performance of Fast-Moving Consumer Goods (FMCG) during pandemic. is quantitative technique that sample 750 respondents, which 732 responses were returned as per questionnaires sent for data collection. partial least squar...

The most successful manufacturers have strategically linked their internal processes to external suppliers and customers in unique supply chains. Manufacturers now recognize the potential of chain integration improve performance but lack deep understanding achieve strategic importance is a major challenge managers making it hard be implemented with confusing partnerships collaborations business...

Abstract Corporate social responsibility (CSR) represents a form of international private business self-regulation that contributes to the aims charitable, activist, or philanthropic nature through helping ethically based practices. The benefits from CSR like generating better public image, enhance in community support, market share, satisfaction consumer, exports, offering quality services and...

This study explores the relationship between perceived gratitude and work engagement in Indonesia examines whether employee resilience mediates engagement. utilizes an online self-administered questionnaire that includes established measures associated with gratitude, resilience, engagement–in addition to various demographic questions. The sample consists of 205 respondents working as merchandi...

This study aimed to contribute the empirical literature on ethical fashion labelling. It investigates if complex, ethical, point-of-sale labels that ‘rate’ products’ status an ordinal scale influence consumer evaluations of fast-fashion garments (a) in any significant way at all and (b) a is consistent with their reported scores. In experiment, 400 consumers evaluated set four two levels Tearfu...