The paper presents a pioneering investigation of qualitative empirical findings of experiential responses to ecolodge accommodation as a place of experience consumption from the guest perspective. It identifies the key satisfying experiential dimensions; and subsequently to recommend strategies for developing sustainable quality ecolodge experience strategies that arise from the key experientia...

This paper examines how and why consumers develop, enter into, and maintain relationships in a sports marketing context. This paper presents a framework for understanding how and why consumers engage in relationship marketing. Based on Kelman's functional approach to attitude change, this framework presents three qualitatively different levels for understanding relationship formation and mainte...

ABSTRACT
 
 In the midst of intense competition for cosmetic products, company tries to fulfill need cosmetics with various product innovations. This method is done by in addition adding new customers, it also retains existing customers or known as consumer loyalty. study aims determine Experiential Marketing, Brand Trust and Customer Loyalty on consumers Wardah products Talaga distri...