This commentary will extend the territory claimed in the target article by identifying several other areas in the social sciences where findings from the WEIRD population have been over-generalized. An argument is made that the root problem is the ethnocentrism of scholars, textbook authors, and social commentators, which leads them to take their own cultural values as the norm.

Cultural conceptions of morality are grounded in diverse moral foundations, but identity research often assumes that individualizing concerns the universal basis for morality. Moral scales only foundations risk liberal ethnocentrism, to extent binding emphasized collectivist cultures overlooked. Three hundred and ninety-five Saudi Arabian UK participants completed prejudice measures, which eith...

Abstract In line with the common ingroup identity model, present research investigated whether factors beyond contact conditions are associated emergence of a shared perception and outgroup attitudes. Concretely, we reasoned that higher consumption global news would be positively related to stronger identity, which in turn negatively correlated ethnocentrism. contrast, local should then To test...

The purpose of this study is to contribute a better understanding the drivers international giving intention by examining joint effect ethnocentrism and donation motives. More specifically, analyzes direct charitable on give causes. Additionally, investigates moderating relationships between motives donate This study's findings indicate that ethnocentric donors are less willing Moreover, result...