Previous research in the area of price discounts has generated a rich, but diverse and mixed body of literature. This research examines the role of consumer’s brand commitment and product category risk in influencing the nature as well as valence of the inferences generated by consumers in response to price discounts. Our results provide insights regarding how consumers’ responses to competitor...

BACKGROUND Reducing health inequalities requires interventions that work as well, if not better, among disadvantaged populations. The aim of this study was to determine if the effects of price discounts and tailored nutrition education on supermarket food purchases (percentage energy from saturated fat and healthy foods purchased) vary by ethnicity, household income and education. METHOD A 2×...

Jordan Salmon Anthony F. Lucas Jim Kilby Michael C. Dalbor Casino executives were polled regarding their discounting practices and policies. The results indicated that casinos offering discounts to players were most concerned with a player's actual loss and least concerned about the number of hands/rounds played and the player's average bet. The extant literature clearly demonstrates that such ...

We develop a model to derive an optimal price for bundle of two goods when buyers are risk averse and uncertain about the valuation each good. In theory, depends not only on probability positive good, but also correlation between valuations. analyze unique airlines dataset in which we directly observe prices both bundled (round trip ticket) unbundled items (two one-way tickets) identical itiner...

In this paper we investigate experimentally if people search optimally and how price promotions in‡uence search behavior. We implement a sequential search task with exogenous price dispersion in a baseline treatment and introduce discounts in two experimental treatments. We …nd that search behavior is roughly consistent with optimal search but also observe some discount biases. If subjects don’...

We test a self-signaling theory using two large-scale, randomized controlled field experiments. Mobile phone users are randomly sampled to receive promotional offers for movie tickets via SMS technology. Test groups are exposed to different pre-determined levels of price discounts and charitable donations tied to the ticket purchase. The main effects of price discounts and charitable donations ...

Despite the abundant theoretical literature on production flexibility, price postponement and dynamic pricing, there exists limited empirical evidence on how production flexibility affects pricing decisions. Using a detailed dataset from the U.S. auto industry, we examine the relationship between production flexibility and responsive pricing. Our analysis shows that deploying production flexibi...

An all-units discount is a price reduction applied to all units purchased if the customer’s total purchases equal or exceed a given quantity threshold. Since the discount is paid on all units rather than marginal units, the tariff is discontinuous and exhibits a negative marginal price (“cliff”) at the threshold that triggers the discount. This paper shows that all-units discounts arise in opti...

OBJECTIVE To pilot the design and methodology for a large randomised controlled trial (RCT) of two interventions to promote healthier food purchasing: culturally appropriate nutrition education and price discounts. DESIGN A 12-week, single-blind, pilot RCT. Effects on food purchases were measured using individualised electronic shopping data ('Shop 'N Go' system). Partial data were also colle...

Shopee is one of the most popular online marketplaces for consumers to purchase. The increase in shopping during COVID-19 pandemic can be attributed impulse purchases driven by various factors, including more convenient and discounts. This study uses a quantitative methodology variables "Shopping Lifestyle" (X1), "Discounts" (X2), "Impulse Buying" (Y) as research variables. used convenience sam...