Purpose Given the pressing global challenges underpinning United Nations’ Sustainable Development Goals, marketing managers can no longer focus only on purely economic outcomes but must simultaneously respond to social and environmental concerns. This requires teaching of new competencies in education, as also reflected today’s accreditation requirements for business schools. Therefore, this pa...

The prosperity of the Chinese financial market and the development of financial information technology have given rise to a new occupation, “online financial marketing”. However, in our higher education, no special course system for “online financial marketing” has been set up, and our vocational education also lacks a set of scientific vocational qualification standard for “online financial ma...

This note raises some issues on the C-OAR-SE procedure for scale development in marketing recently proposed by Rossiter [Rossiter, J.R. (2002). The C-OAR-SE procedure for scale development in marketing. International Journal of Research in Marketing, 19, 305–335.]. Specifically, it identifies some potentially problematic areas under the various steps of C-OAR-SE and also questions the procedure...

The relationship between the marketing academy through the conduct of marketing scientific research and marketing practice has been at the centre of a series of debates throughout the 1980s and carried on into the early 1990s. The main outcome of these debates has been a heightened attention to academic and practitioner orientations to marketing research, while conspicuously leaving unexplored ...

the purpose of this study is to identify factors affecting the development of entrepreneurship in theagricultural advisory services companies. the main instrument to collect the data was questionnaire and itsvalidity of questionnaire is confirmed by experts and its reliability is measured through cronbach’s alpha(75%). the data were analyzed by spss software version 16. the finding showed that ...

In this paper I examine the scope for using marketing principles in health service development, which, for the purposes of this paper, is putting knowledge into action new technologies, new services, or new organisational arrangements. At the moment both central government and those working in the NHS research and development system recommend clinical guidelines as a prime means of moving knowl...

Purpose – The purpose of this paper is to explain that theories provide an important tool for practitioners in guiding decisions by explaining and predicting consumer decision making when new specific research data might be unavailable. This is true despite the problems caused by some academic journal articles’ use and abuse of theory development. The argument for this crucial role of theory in...

We propose a new form of marketing called, person-to-person(p2p) marketing. This is characterized by three elements-consumer collectives (both private social networks and public communities) conducting tasks usually performed by firms, diminished firm control on the marketing process and customer empowerment due to the end of isolation. We see the impact of consumer collectives in virtually all...