نتایج جستجو برای: destination marketing management
تعداد نتایج: 914864 فیلتر نتایج به سال:
Concepts of terrorism, political turmoil, and war appear unrelated to tourism. Closer examination of their points of convergence and impacts on tourism reveals otherwise. This paper examines literature focusing on the relationships between these phenomena. Research themes which emerge from available studies include impacts of terrorism and political instability on tourist demand, motives of ter...
Adventure tourism is a substantial industry sector which to date has received relatively little research attention. Most relevant research is from outdoor recreation. The major research themes are: psychological, including thrills, conflicts and norms; safety, including injuries, illnesses and insurance; impacts, whether ecological, social or economic; and participation and management. There ha...
The use of Semantic Web technologies allows us to annotate information sources on tourism services and products with the concepts included in a defined ontology. The enriched information can be used to match tailored package holidays to client preferences and according to real time availability. This paper presents the ANOTA project approach to aggregation of tourism information according to us...
Given the development trend of tourism industry and challenges faces, this study probes into market needs for all-for-one tourism, analyzes role that cloud platforms play in promoting digitalization introduces application technology four scenarios — big data platform, smart service comprehensive management destination marketing platform.
Using the data collected for a conversion study, this paper examined the effects of inquiring methods on the financial returns of an advertising program in a Southwest US destination. Through the comparative analysis of conversion rates, cost, and benefit ratios, the results indicate that the reader card inquirer-converted visitors yielded greater financial returns to the destination than the p...
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