نتایج جستجو برای: destination brand

تعداد نتایج: 69540  

Journal: :Jurnal Sain Manajemen 2022

Pasir Kunci tourist attraction is located in village of Jati village, Ujungberung district Bandung. This a cultural attraction, but less well known by the public at large. In addition, supporting facilities as tourism are not adequate. Where if managed and has been large, this potential to become one leading attractions city One efforts develop marketing process that maximized design brand dest...

2012
Sheng Ye

Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...

2017
Sara Dolnicar Klaus Grabler

Typically, the image of a destination is studied by questioning a sample of tourists about their perceptions using a list of attributes and then condensing the data into average values for each individual destination. The city perception analysis (CPA) presented in this article, which is based on the perceptions-based market segmentation concept (PBMS, Dolnicar, Grabler & Mazanec, 1999; Mazanec...

Journal: :Current Issues in Tourism 2021

This study aims to apply the concept of brand love in tourist destinations order identify core-elements that could have influential impacts on generating destination love. stud...

Journal: :معماری و شهرسازی 0
ریحانه بهبودی کارشناسی ارشد برنامه ریزی شهری، دانشکده محیط انسان ساخت، دانشگاه یو تی ام مالزی و کارشناسی ارشد مدیریت گردشگری، دانشکده مدیریت و حسابداری، دانشگاه علامه طباطبایی

there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...

Journal: :Sustainability 2021

The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about effect that organized built upon sensorial components have different variables participants’ attitudes and behaviors, as such ability provide unique experiences emotions. Therefore, this focuses impact sust...

Journal: :Komunikator 2022

Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy needed formulate a suitable development model of potential. Hence, this research aims describe contribution Madura tourism development. A phenomenological approach used explore local artisan perspective in interpretin...

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