نتایج جستجو برای: destination brand
تعداد نتایج: 69540 فیلتر نتایج به سال:
Pasir Kunci tourist attraction is located in village of Jati village, Ujungberung district Bandung. This a cultural attraction, but less well known by the public at large. In addition, supporting facilities as tourism are not adequate. Where if managed and has been large, this potential to become one leading attractions city One efforts develop marketing process that maximized design brand dest...
Destination personality refers to human personality traits associated with a destination. It has become an important construct, as tourism managers attempt to understand people's choices to fi nd ways to diff erentiate their destination in an increasingly complex marketplace. Th e present paper outlines a study in which a destination personality scale was used that provides insight into diff er...
Typically, the image of a destination is studied by questioning a sample of tourists about their perceptions using a list of attributes and then condensing the data into average values for each individual destination. The city perception analysis (CPA) presented in this article, which is based on the perceptions-based market segmentation concept (PBMS, Dolnicar, Grabler & Mazanec, 1999; Mazanec...
This study aims to apply the concept of brand love in tourist destinations order identify core-elements that could have influential impacts on generating destination love. stud...
there is always a meaning concealed behind functional aspects of any physical structure. this covert meaning is tranfered to the user or observer of the phenomena and forms his perception. studying the perception of the visitors towards the visited structure is considered useful in several research fields. in tourism context, visitors’ perception towards visited destination is obliged as a sign...
The last decade has seen an exponential growth in published articles related to the influence of marketing events on destinations. However, there is still a need for empirical research about effect that organized built upon sensorial components have different variables participants’ attitudes and behaviors, as such ability provide unique experiences emotions. Therefore, this focuses impact sust...
Sumenep keris is known for its various philosophies and styles. This traditional Indonesian dagger had the potential to be developed as Madura’s brand tourism. Therefore, strategy needed formulate a suitable development model of potential. Hence, this research aims describe contribution Madura tourism development. A phenomenological approach used explore local artisan perspective in interpretin...
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