In today’s increasingly competitive business environment companies can, and indeed must, respond more rapidly to customers’ changing demands, desires, and preferences. In today’s information-rich environment customers can comparison shop, get product reviews from other customers, and, in general, become very well informed about what is available in the market. • If your offerings are not differ...

This paper investigates the use of data warehouse and business intelligence capabilities to integrate with customers in the supply chain and improve insights into customer sales. By making that same data warehouse sales information available to customers, this paper explores how the data warehouse can provide additional value to those customers, eliminating asymmetries of information in the sup...

EMPIRICAL STUDIES OF REVENUE MANAGEMENT PRACTICES: UNDERSTAND YOUR COMPETITION AND CUSTOMERS Jun Li Gerard Cachon This dissertation empirically examines factors that challenge revenue management practices in travel industry — air-travel and lodging. In particular, it focuses on strategic interactions among firms and strategic interactions between firms and customers. While most traditional reve...

The main purpose of this study is to investigate the effect of market orientation on service innovation in Jordanian Information and Communication Technology (ICT) Sector. Customer orientation, competitor orientation, interfunctional coordination, intelligence generation, intelligence dissemination, and intelligence responsiveness were the components of market orientation in this study. The pop...

Background. Brands are the most important source of emotional attachment with the consumer, it should be used as a vital tool for attracting and retaining customers of the organization and various sports organizations, should follow the theoretical principles related to brand management and brand loyalty and move towards strategic brand management as a superior marketing philosophy. Objectives...

The price of a product plays vital role in its market share. Customers usually buy when it fits their needs and budget. Therefore, is an essential area the business to make decisions about prices for each product. major portion profit directly connected with percentage sale, which relies on certain factors customers including customers’ behavior competitors. It has been observed past that machi...

Many companies collect substantial information about their interactions with their customers. Yet information about their customers’ transactions with competing firms is often sparse or nonexistent. As a result, firms are often compelled to manage customer relationships from an inward view of their customers. However, the empirical analysis in this study indicates that (1) the volume of custome...

Many companies collect substantial information about their interactions with their customers. Yet information about their customers’ transactions with competing firms is often sparse or nonexistent. As a result, firms are often compelled to manage customer relationships from an inward view of their customers. However, the empirical analysis in this study indicates that (1) the volume of custome...

Supplier intelligence represents an important type of competitive intelligence essential to organizational strategic planning and analysis, because the moves that the suppliers of a firm make will affect the business network’s health, which in turn will impact the performance of the firm. Central to supplier intelligence is to identify who the suppliers of a focal firm and its competitors are. ...

With increasing demand for Cloud Computing services, a growing number of firms are citing business agility and cost savings as motivators for adopting Cloud Computing services. Extant literature does not provide any empirical evidence of value of announcements made regarding the Cloud Computing environment. This paper examines impact of Cloud Computing announcements on firm valuation, using eve...