Abstract The drivers of vacant taxis tend to cruise the road network searching new passengers, which leads additional traffic congestion, air pollution and other problems. This study introduces a Copula-based joint model analyse destination selection route choice behaviour in customer-search process. A multinomial logit is used behaviour, path size explore routes behaviour. Accordingly, applied...

Words are perceived to be powerful, especially in the viral digital age of today. This study focused on investigating effect word-of-mouth communication customer patronage behavior towards smartphones. The specific factors examined were referral, celebrity endorsement, and social media. A cross-sectional survey research design was employed gather primary data from 276 smartphone users, who resp...

This empirical study investigates the contribution of different types of predictors to the purchasing behaviour at an online store. We use logit modelling to predict whether or not a purchase is made during the next visit to the website using both forward and backward variable-selection techniques, as well as Furnival and Wilson’s global score search algorithm to find the best subset of predict...

Inventory control is a fundamental activity in closed loop supply chains, particularly for remanufacturing processes. Several models have been developed in the literature where the aim is mostly to optimize cost or profit and to find the optimal order quantity for an integrated production and remanufacturing system. In this study, we explore a System Dynamics approach in order to model an inven...

Purpose – This paper aims to study the effect of Unethical advertising, misleading information or deception and stereotyping advertising impact on Customer purchase intention with mediating effect of word-of-mouth (WOM) in Pakistan. Based on variables, the authors tried to identify the effects of each variable to customer satisfaction. Data were collected through field research (questionnaire) ...

The relationship between online customer reviews (OCRs) and marketing performance measures has drawn significant attention recently. However, such a relationship has not yet been fully understood due to the complex nature of the problem, such as the impact of OCRs on the internal factors affecting customer decisions involving many issues, which have not been well analysed. Therefore, the purpos...

This paper proposes a novel approach to the estimation of Customer Lifetime Value (CLV). CLV measures give an indication of the profit-generating potential of customers, and provide a key business tool for the customer management process. The performances of existing approaches are unsatisfactory in multi-service financial environments because of the high degree of heterogeneity in customer beh...

Social virtual worlds (SVWs) have drawn substantial attention in business and academia. This research focuses on how trust affects customer loyalty in the SVW setting. Specifically, this study pinpoints how trust in SVW staff and other users influences the continuous use and purchase behaviour in SVWs. Additionally, we examine the influence of social presence on the two aspects trust and custom...