The standardization vs. adaptation debate in international marketing is still ongoing, yet, in the online realm the discussion is only just emerging. While practitioners are excited to jump on the online communication and commerce bandwagon, empirical research on the issue of online standardization vs. adaptation is still relatively limited and mostly concerns US firms. This paper explores 100 ...

We present a model for evolving agents using both genetic and cultural inheritance mechanisms. Within each agent our model maintains two distinct information stores we call the genome and the memome. Processes of adaptation are modeled as evolutionary processes at each level of adaptation (phylogenetic, ontogenetic, sociogenetic). We review relevant competing models and we show how our model im...

RATIONALE, AIMS AND OBJECTIVES The diversity of the population worldwide suggests a great need for cross-culturally validated research instruments or scales. Researchers and clinicians must have access to reliable and valid measures of concepts of interest in their own cultures and languages to conduct cross-cultural research and/or provide quality patient care. Although there are well-establis...

Title of Dissertation: A LONGITUDINAL STUDY OF PERSON CULTURE FIT: CONVERGENCE OF MENTAL MODELS Lin Zhu, Doctor of Philosophy, 2012 Dissertation Directed By: Dr. Meina Liu Department of Communication The person-environment fit hypothesis argues that the match or fit between an individual and the environment predicts positive adaptation outcomes for the person. Unfortunately, the person-environm...

OBJECTIVE The current introductory article provides the rationale for the special section on understudied smokers and innovative treatments. This article proposes a definition of "special populations" of smokers, outlines a priori criteria by which to judge whether an intervention should be adapted for these smokers, and delineates a process by which cultural adaptation of an intervention can b...

Physical activity is difficult to measure in individuals with COPD. The Community Healthy Activities Model Program for Seniors (CHAMPS) questionnaire demonstrated strong clinometric properties when used with the elderly and with those affected by chronic disease. Study objectives were to translate, culturally adapt the CHAMPS into French, and reexamine its test-retest reliability and construct ...

This research examines the process through which globally distributed work teams attempt to adapt to cross-cultural differences while being constrained by the local contexts in which they are embedded. We conducted an in-depth field study of nine software development teams that included 132 ethnographic initial interviews, periods of team observation, 19 follow-up interviews, and team meetings....

Focusing on the cultural significations and artistic capacities of naqqali, this article examines the comparative workings of this Iranian popular genre in Hossein Jamali’s Hamlet: The Retribution Affair. Jamali’s adaptation is worth considering since it narrates the whole events and characters of Shakespeare’s Hamlet, a classic text of English literature, through naqqali, a classic Persian gen...