511 commercial emails from four asian countries, namely china, pakistan, india, and iran have been analyzed in a mixed-method design. the focus of the study is on the two features of politeness and intimacy. in the quantitative analysis, the model proposed by brown & levinson (1987) and that of coulmas (2005) which have drawn upon the features of indirectness in requesting and the length of...

this study was an attempt to shed light on the use of requestive speech act by iranian nonnative speakers (nnss) of english and canadian native speakers (nss) of english to find out the (possible) similarities and/or differences between the request realizations, and to investigate the influence of the situational variables of power, distance, context familiarity, and l1’s (possible) influence. ...

In this cross-cultural study, we primarily aim to present research-based evidence to examine the main gender characteristics associated with socialization. Using the symbolic interaction theory and the socialization theory, this cross-cultuural analysis particularly explores the construction and representation of gender identity through educational systems. The fields of this stu...

Purpose – The purpose of this paper is to better understand how cross-cultural dynamics can be managed effectively by individuals in IT offshore outsourcing relationships. Design / methodology / approach – The research approach was an in-depth exploratory single-case study. The concept of cultural intelligence formed our theoretical foundations. A total of 15 semi-structured interviews were con...

Abstract The objective of this research is to investigate how cultural differences affect consumers’ online purchase behavior. We reviewed the recent literature on cross-cultural studies behavior and building Hofstede’s theory dimensions planned (TPB), we developed a conceptual model exploring national culture influence perceptions website usability, trust, perceived risk, which in turn impact ...