Customer Relationship Management (CRM) system is used to manage company relations with the existing and prospect customers. Data mining is used in organization for decision making and forecasting of prospective customers. We have studied recent literature related to use of data mining techniques for CRM. Based on review of the contemporary literature, we analyzed different data mining technique...

The evaluation of metrics on data available in change request management (CRM) systems offers valuable information for the assessment of process quality characteristics. The definition of appropriate metrics that consider the underlying change request workflow and address the information needs of an organization is an intricate task. Furthermore CRM systems usually provide only a number of pred...

The transcriptional regulatory sequences in metazoan genomes often consist of multiple cis-regulatory modules (CRMs). Each CRM contains locally enriched occurrences of binding sites (motifs) for a certain array of regulatory proteins, capable of integrating, amplifying or attenuating multiple regulatory signals via combinatorial interaction with these proteins. The architecture of CRM organizat...

CRM has been realized as a core for the growth of any enterprise. This requires both the customer satisfaction and fulfillment of customer requirement, which can only be achieved by analyzing consumer behaviors. The data mining has become an effective tool since often the organizations have large databases of information on customers. However, the traditional data mining techniques have no rele...

Purpose - The European Union recommendations for patient safety calls for shared clinical risk management (CRM) safety standards able to guide organizations in CRM implementation. The purpose of this paper is to develop a self-evaluation tool to measure healthcare organization performance on CRM and guide improvements over time. Design/methodology/approach - A multi-step approach was implemente...

This study investigates the composition of customer relationship management (CRM) in e-business by examining the possible elements that determine different aspects of the relationship between customers and e-businesses. A web-based CRM survey of 38 items, constructed from SERVQUAL (service quality instrument), SITEQUAL (website service quality instrument) and literature findings, was completed ...

The perspectives brought forth by Professors Good-hue, Wixon, and Watson in their study of business benefits and appropriate targets of CRM highlights the challenges, opportunities, and expectations of CRM implementations. Their insightful description of the 'planned evolutions' alerts readers to essentials and foibles, thereby enabling executives to understand the opportunities and risks of CR...

Customer relationship management (CRM) is a business strategy to select and manage the most valuable customer relationships. CRM requires a customer-centric business philosophy and culture to support effective marketing, sales, and service processes. CRM applications can enable effective customer relationship management, provided that an enterprise has the right leadership, strategy, and cultur...

The service sector is receiving much deserved attention resulting from its inevitable role in a country’s economic development. Despite all the efforts gaps such as the relationship between technological advances and service development are yet to be revealed from the perspective of new applications that organizations want to develop and implement. This paper explores opportunities using a comp...