This paper provides an analysis of a public service advertising in terms of a metaphor: A SEAT BELT IS A FAMILY, a variant of the metaphor A CAR IS A LIVING ROOM. The analysis shows how aspects of metaphors and metonymies surface in various modes and how metaphor and metonymy interaction fulfils different cognitive and persuasive roles in a multimodal genre. This paper proposes that two domains...

The aim of this paper is to recognise the contemporary meaning nickname koczkodan in Polish [English: hag, frump; literally: a vervet monkey], based on extracts real discurse taken from Corpus. This has been obtained by examining metaphors underlying nickname, which are motivated various contextual factors, e.g. speaker’s gender and discourse registers phrase pronounced. Accordingly, working CM...

Introduction Theoretical perspectives Distributed Collaborative Learning: Three Cases Collaborative distributed learning: case 1 Collaborative distributed learning: case 2 Collaborative distributed learning: case 3 Summary and conclusions Acknowledgements Download full version Abstract This paper deals with the complexity of designing distributed collaborative learning (CSdCL). The complexity i...

Recent interest in the nature of deliberate metaphor has demonstrated the need for a threedimensional model of metaphor. Metaphor is not just a matter of language and thought, but also of communication. How can this starting point be connected with a discourse-psychological framework for metaphor in which it is assumed that people have to represent metaphor as part of a number of complementary ...

there have been two custom views on the relation of metaphor and philosophy.some philosophers (esp.analytical philosophers)take metaphor dispensable,and tend to philosophical texts without metaphor,constituted on proper usage of words. others take metaphor indispensable as the foundation of philosophical concepts.this attitude usually implies reducing philosophy to mythological discourse and in...

This study presents a conceptual metaphor analysis of the Arab Israeli conflict in discourse journalist Thomas Freidman during time period 2001 till 2010. The utilizes Conceptual Metaphor Analysis and Frame analyzing data. research focuses on rendering metaphors used to depict writer’s discourse. principal tools are Lakoff Johnson’s cognitive theory (1980) Critical developed by Charteris-Black ...

The purpose of this paper is to discuss the Semiotic approach to forming of Theory of Computer Visualization. Such theory (or rather theories) should be the foundation of design, development, and evaluations of specialized visualization systems. The semiotic analysis of visualization is defined. The paper contains the scheme of the semiotics analysis during designing of visualization systems. T...

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Advertisements are becoming increasingly popular and being presented in multifaceted ways due to their unique features artistic techniques of expression. primarily through visual, sound, verbal modality. These modalities have own functions, they interact with each other. Based on the working mechanism conceptual metaphor, metaphorical meaning an advertisement is constructed cooperation modality...