Direct-to-consumer advertising (DTCA) is ubiquitous in media outlets, but little is known about the ways in which consumers' values, needs, beliefs, and biases influence the perceived meaning and value of DTCA. This article aims to identify the taxonomy of readership categories that reflect the complexity of how health care consumers interact with DTCA, with particular focus on individuals' per...

Abstract Consideration set models generalize discrete-choice by relaxing the assumption that consumers consider all available options. Determining which options were considered has previously required either survey data or restrictions on how attributes affect consideration utility. We provide an alternative route. In full-consideration models, choice probabilities satisfy a symmetry property a...

The study of emotional responses from consumers toward beer products is an important digital tool to obtain novel information about the acceptability beers and their optimal physicochemical composition. This research proposed use biometrics assess Mexican while tasting top- bottom-fermented samples. Furthermore, a validation assessment using proven evoking images for neutral, negative, positive...

This study uses information processing and stakeholder theories as its conceptual foundation to explore the effect of authenticity on relationship between corporate social responsibility (CSR) activities three key customer responses: evaluation, product association, purchase intention. We conducted a survey in South Korea test hypotheses. The results analysis our sample consisting 417 individua...

The objective of this research was to explore the factors that affect consumers’ responses to low probability food safety risks. A survey of two thousand consumers was conducted in mid-2003, yielding a response rate of 32.0%. The analysis indicated a family-oriented response to food safety risks. Primary meal planners, women, and members of households with young children were the most likely to...