The study examines the positive and negative aspects of spread digital technologies on legal relations with participation consumers. relevance research is due to complexity online environment, in which consumers are vulnerable risks challenges that affect their ability participate transformation. categories persons most age considered; factors contributing this process; possible counteraction m...

Undeniable that the trend of modern human thought currently has produced a variety creativity and latest technology creations in marketplace attract desire consumer needs. Modern technologies are increasingly living user trading environment triggered new phenomenon for future protection especially Malaysia when traders took advantage consumers. However, topic rights is not as easy been describe...

This paper integrates extant literature on retailing and consumer choice to develop an economic model of consumer choice in which a consumer self-selects on-line shopping. Three important factors impacting consumer choice of on-line shopping: (1) the online shopping utility (2) the consumers’ perceived product and service risks (Perceived Privacy Protection, Perceived Security Protection etc.) ...