Social media advertisement has a great influence on the consumer's perception. The research aims to understand perception of customers toward social marketing. Customers consider Facebook finest media, preferring it Youtube, Whatsup, Instagram, and Tiktok for its interesting advertisements. Businesses digital marketers require deep understanding how consumers interact with marketing appreciate ...

This study examines consumer-generated advertising (CGA) impacts on consumer attitudes, and behaviors for interacting with social media features passing along electronic word-of-mouth. Participants viewed a video advertisement YouTube, framed as either or firm-generated advertisement, to determine effects of source credibility different levels product involvement. Need cognition (NFC) also was ...

The practice of unsolicited advertisements on social media has grown prevalent. This data article presents 837 US-based users’ consumer perceptions such advertisements. Understanding how consumers perceive advertising is vital to developing effective digital marketing strategies. Data collection was via an online survey adopting multi-measurement items from extant studies for reliability and va...

Advertising is not only as a tool to increase company sales. Fast development of mass communication tools and added new mediums to advertising media have been introduced the advertising as a key element in the success or failure of a company. Due to the intense competition between companies and the fast growth of markets and changes in consumer behavior, advertising is taken into consideration ...

  Background: Consumer behaviors at the household level have an impact on the quantity of food waste and the economic resources of the family and the country. This study aimed to assess food waste in a random sample of the Libyan community. Methods: A questionnaire was designed for the study and distributed randomly through social media, short message, e-mails, and via face to face interviews ...

In their exploration of the digital media space, Internet-based companies such as Amazon challenge the traditional paths of media production, distribution, and exhibition through their unique approach to creative development. Catering to the expansion of an active viewership and an increasingly fragmented market, Amazon’s model appropriates Hollywood risk mitigation strategies, social networks,...