The current study, integrating relevant concepts derived from self-regulatory focus, prospect/involvement and knowledge structure theories, proposes a conceptual framework that depicts how the message framing strategy of advertising may have an impact on the persuasiveness of brand marketing. As empirical examination of the framework shows, the consumer characteristics of self-construal, consum...

AIMS AND OBJECTIVES This review investigated the impact of consumer participation in recognition of patient deterioration and response through call activation in rapid response systems. BACKGROUND Nurses and doctors have taken the main role in recognition and response to patient deterioration through hospital rapid response systems. Yet patients and visitors (consumers) have appeared well pla...

With the increasing environmental problems, sustainable consumption is an important consumer behavior. Therefore, it is important to investigate further the significant drivers to and barriers against sustainable consumption, in order to increase the share of sustainable consumption and understanding of consumer behavior. This dissertation identifies two gaps. The first is in understanding cons...

Website service quality has been considered to be important to increase users’ stickiness toward website in online shopping context. However, the underlying mechanism through which website service quality can influence shopping website stickiness remains unclear. In this study, the concept of website involvement was introduced to explain why people tend to favor sticking a shopping website. Als...