The article introduces the notion of probabilistic net present value which is used as a criterion for choice between a franchise purchase or creation of independent company.

This research explores the situation in which a franchisee exits the franchise system but continues to operate independently. This action is a form of brand piracy as the former franchisee exploits the intellectual property of the franchisor. A franchisor, a former franchisee and a current franchisee from six franchise systems were interviewed in order to obtain diametrical viewpoints. It was c...

The aim of this research is to determine the degree of quality, stated in terms of interactivity and usability, of websites from Spanish franchises in the field of Optics and Optometry. For this purpose, all the existing bibliography was checked and the concept of interactivity and usability in websites was also defined. Besides, a series of indicators (Nielsen) were chosen which enabled us to ...

As franchisors add same brand outlets to a geographical market, the resulting encroachment from multiple locations creates con ict via revenue cannibalization. We empirically explore the possibility that encroachment could, in fact, have the opposite e ect by increasing revenues as more same brand units are added. In particular, we propose that same brand units create a spillover e ect that can...