<p dir="ltr"><span>This study aims to analyze the factors that influence behavior of Muslim consumers in West Java purchasing decisions halal cosmetic products, which include attitude, subjective norms, perceived behavioral control, religiosity, knowledge, and labeling. This used descriptive verification methods with a quantitative approach. The sample this were 412 women an age ran...

This special issue of the Management Letters / Cuadernos de Gestión is dedicated to presenting those articles that are included as part on consumer behavior and sustainable issues highlight marketing’s important role in encouraging consumption. The first this editorial presents six structure issue. second examines concept marketing most effective ways change behaviour become more sustainable.