Abstract Counterfeit-related studies have revealed motivational drives for counterfeit consumption. Little is known concerning the implications of consumers’ enduring and normative beliefs about proper standards conduct as determinants patronage. Drawing on Schwartz theory human values, experience literature construal level theory, this research investigates patronage by addressing three crucia...

BACKGROUND People encounter various moral issues that involve making decisions for others by giving advice. OBJECTIVE This study investigated the characteristics of providing suggestions for oneself versus providing suggestions for others in ethical decision-making and the differences between them based on Construal Level Theory (CLT). METHODS A total of 768 undergraduate students from thre...

Recent studies have found mixed evidence about the role of psychological distance climate change in people’s engagement with issue. To gain more clarity application construal level theory communication, we used two online experiments to investigate how abstract and concrete construals imagery may differentially influence perceived distances Specifically, clarified conceptual differences between...

Construal level theory (Trope & Liberman, 2003) suggests that construal level—or the degree of abstractness of mental representations—increases with temporal, spatial, or sensory distance. Three experiments show that the mere presence of a set of target brands at the time a choice is made encourages consumers to represent the brands in memory in terms of concrete lower-level construals. Consequ...

People who decide on behalf of others can be located at various geographical distances from their clients and constituents. Across five experiments, we examined the role distance plays in evaluations of these decision makers. Specifically, drawing on construal level theory, we examined how the type of information (aggregate or case-specific) that closer and more distant decision makers cited as...

This paper provides an overview of Construal Level Theory (CLT), which was founded by Nira Liberman and Yakov Trope. CLT describes the relationship between psychological distance (subjective experience remoteness a phenomenon) level its construal (representation) in consciousness. According to this theory, phenomena perceived more distant, will be presented abstract way mind subject. At moment ...

People often prefer inferior options in the present even when options in the future are more lucrative. Five studies investigated whether decision making could be improved by manipulating construal level and psychological distance. In Studies 1a, 1b, and 2, temporal discounting was reduced when future rewards (trips to Paris) were construed at a relatively concrete level, thus inducing a simila...