1567-4223/$34.00 Crown Copyright 2008 Publishe doi:10.1016/j.elerap.2008.11.001 * Corresponding author. Tel.: +886 7 5254713; fax: E-mail address: [email protected] (C.-C. H While eWOM advertising has recently emerged as an effective marketing strategy among marketing practitioners, comparatively few studies have been conducted to examine the eWOM from the perspective of pass-along emails....

Achieving environmental, cultural, economic, and social sustainability is predicated on changing human behavior; the purview of Psychologists. For instance, research based in cognitive, social, and behavioral psychology has informed initiatives regarding public education and advocacy, framing of messages, decision making, incentive-based regulation, and social marketing. This special issue of S...

The rebirth of global tourism with a massive rebound is anticipated due to an emerging touristic behavior coined as vaxication (i.e., post-vaccination travel). Despite the ongoing fatigue triggered by COVID-19 pandemic, travelers’ fear missing out (FOMO), and destination crisis marketing (DCM) can further accelerate momentum towards vaxication. To address this critical knowledge gap in tourism,...

This paper briefly elaborates a cognitive concept of competition by way of semantic associations in the light of marketing theory. It focuses the market for conference activities in the inner city of Stockholm by asking ‘what is competition?’. The result shows that words such as ‘enemy’, ‘destroy’, and ‘conflict’ are not very much associated with words derived from ‘competition’, something indi...

Research in the adoption of mobile banking (m-banking) has not offered a comprehensive explanation of low demand for the service. This paper proposes a theoretical model to account for the explanations of the consumer’s choice whether to adopt m-banking or not. The model underlies the cognitive processes of reasoning, referencing and contextualising, as postulated in the behavioural decision ma...

Advertising and other forms of promotional activity have proliferated to such an extent that they may constitute a form of social pollution (Kitchen, 1994). The quantity and tone of communications to which consumers are exposed may have a subtle but pervasive effect on the social ecology of the developed world. Not only are Marketing Communications delivered in unprecedented quantities (Kitchen...

Ambush marketing is often regarded as an unethical marketing activity that decreases the effectiveness of legitimate sponsorship and degrades it as a promotion investment. However, there is little empirical research to support these claims and the research that does exist typically focuses on respondents’ attitudes and beliefs rather than their behaviour. Perceptions of sponsors are often shape...