OBJECTIVE This review summarises the impact of mass media campaigns on promoting quitting among adult smokers overall and for subgroups; the influence of campaign intensity and different channels; the effects of different message types. METHODS The present work updates two reviews published in 2008 by searching databases using a standard search string. Articles in languages other than English...

OBJECTIVE To assess community awareness of childhood immunizations and intent to immunize children after a social marketing immunization campaign. METHODS We used 2 interviewer-assisted street-intercept surveys to evaluate awareness of childhood immunizations and intent to immunize low-income children. The "Take Control! Immunize" social marketing campaign was developed using a community-base...

Community-based social marketing is a relatively new approach in marketing which makes use of social networks within communities to disseminate marketing messages in a information campaign. Agent-based models can be used as a tool for exploring the sensitivity of such campaigns to the structure of social networks within target communities. We develop an agentbased model for a social marketing c...

This paper presents a model for expressing control system failures and attacks on control protocols that involve the exchange of messages. Control failures and attacks are modeled using the notion of an attacker who can block and/or fabricate messages. These two attack mechanisms can cover a variety of scenarios ranging from control failures in the Waterloo Campaign to cyber attacks on oil pipe...

As part of a citywide effort to increase lead poisoning awareness within the city of Hartford, Connecticut, the Hartford Health Department implemented a multifaceted public health campaign involving several novel elements and partnerships, including the use of municipal sanitation trucks to disseminate lead-poisoning prevention messages throughout the city. To evaluate campaign reach and effect...

W examine how firms can create word-of-mouth peer influence and social contagion by designing viral features into their products and marketing campaigns. To econometrically identify the effectiveness of different viral features in creating social contagion, we designed and conducted a randomized field experiment involving the 1.4 million friends of 9,687 experimental users on Facebook.com. We f...

Twitter is a popular microblogging site where users can easily use mobile phones or desktop machines to generate short messages to be shared with others in realtime. Twitter has seen heavy usage in many recent international events including Japan earthquake, Iran election, etc. In such events, many tweets may become viral for different reasons. In this paper, we study the virality of socio-poli...

OBJECTIVE To determine whether provision of vaccine-health-literacy-promoting information in text message vaccine reminders improves receipt and timeliness of the second dose of influenza vaccine within a season for children in need of 2 doses. METHODS During the 2012-2013 season, families of eligible 6-month through 8-year-old children were recruited at the time of their first influenza vacc...