Convincing a customer is always considered as a challenging task in every business. But when it comes to online business, this task becomes even more difficult. Online retailers try everything possible to gain the trust of the customer. One of the solutions is to provide an area for existing users to leave their comments. This service can effectively develop the trust of the customer however no...

Researchers have explored adolescents’ online buying habits as the internet has developed and teenagers’ incomes have increased. In this study, that tries to understand adolescent buying behavior, and adolescent decision-making styles as input variable and online shopping behavior as output variable. The Technology Acceptance Model (TAM) is included as a moderating variable. A total of 1,614 ad...

The objective of this study is to determine role of packaging on consumer’s buying behavior. The purpose of this research is to examine the essential factors, which are driving the success of a brand. This research also identified the relationship between the dependent and independent variables. This is the primary research and data has been collected through questionnaire and for analysis purp...

The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, rel...

Good packaging and quality product that matches the price often calls for repeated patronage from consumers which enable the firm to stay in business. Good and attractive packaging of products creates readily available market for the firm and may help to cut down on advertising cost. The study examines the effect of good packaging of products on consumers’ buying choice as well as on impulse bu...

Emotional labor is an important topic for managers, particularly in the service sector, due to the impact of employee emotional labor strategic choices on consumer attitudes. In general, prior research has established that customer satisfaction is positively affected by the emotional labor strategy of deep acting whereas it is negatively affected by surface acting. However, there are two gaps i...

We are concerned with the optimal decision to sell or buy a stock in a given period with reference to the ultimate average of the stock price. More precisely, we aim to determine an optimal selling (buying) time to maximize (minimize) the expectation of the ratio of the selling (buying) price to the ultimate average price over the period. This is an optimal stopping time problem which can be fo...

This article presents an evaluation approach for alternative electronic market designs and examines the impact of introducing an IT-enabled innovation (a social communication tool to support group coordination) in an online group-buying market in terms of group decision-making and economic performance. Drawing on theory from economics, decision theory, and information systems, we present a comp...

Multi-item, multi-unit negotiations in industrial procurement pose serious challenges to buying agents when trying to determine the best set of providering agents’ offers. Typically, a buying agent’s decision involves a large variety of constraints that may involve attributes of separate items as well as attributes of different, multiple items. In this paper we present Ibundler, an agent-based ...

Present study aims at identifying the factors affecting buying decisions of rural consumers and whether importance of these factors varies with age and income of respondents. Study identified the eight factors i.e. price, quality, warranty, advertisement, brand, friends recommendations, family members recommendation and packaging which rural consumers consider while making purchase decisions. I...