نتایج جستجو برای: buying behavior

تعداد نتایج: 631438  

Journal: :The Spanish journal of psychology 2007
Irene García Ureta

The aims of this study were twofold. On the one hand, to reach an understanding of, and to illustrate the experience of addictive buying and, on the other, to throw some light on the controversial subject of addicts' personal responsibility for their behavior. With these aims, a thematic analysis of an extensive diary written by a compulsive buyer is presented. Four themes emerge from the analy...

2013
Pedro C. Vicente

Vote-buying, i.e., gifts given to voters before the elections in exchange for their votes, is a frequent practice during electoral campaigns in many parts of the world. However, in the presence of secret ballots, it is not clear whether and how vote-buying drives voting behavior. This paper proposes a simple model of vote-buying with two candidates where (i) the level of enforcement of vote-buy...

Journal: :Electronic Markets 1998
Robert H. Guttman Alexandros Moukas Pattie Maes

Software agents help automate a variety of tasks including those involved in buying and selling products over the Internet. This paper surveys several of these agent-mediated electronic commerce systems by describing their roles in the context of a Consumer Buying Behavior (CBB) model. The CBB model we present augments traditional marketing models with concepts from Software Agents research to ...

2012
Wen-Lung Shiau Kai-Hsin Yeh

Online shopping value involving perceived utilitarian value and perceived hedonic value affect consumer behaviour intention. Studies on the effects of Web site characteristics on online group buying behavior through online shopping value are scant. Thus, this study investigates the effects of information richness and navigation of GROUPON Taiwan Web site characteristics on online group buying i...

Journal: :J. Computer-Mediated Communication 1999
Hairong Li Cheng Kuo Martha G. Russell

This study proposed and tested a model of consumer online buying behavior. The model posits that consumer online buying behavior is affected by demographics, channel knowledge, perceived channel utilities, and shopping orientations. Data were collected by a research company using an online survey of 999 U.S. Internet users, and were cross-validated with other similar national surveys before bei...

2006
Shunichiro Sasaki Shiyu Xie Fumio Ohtake Jie Qin Yoshiro Tsutsui

This paper examines Chinese students’ risk attitude using buying and selling experiments with lotteries. We found that subjects were more risk averse in the buying experiment than in the selling experiment, suggesting the endowment effect. In the selling experiment, subjects were risk loving when there was a low win probability and risk averse with a high win probability, whereas they were risk...

2015
Seung-Hee Lee Jane E. Workman

Background: The purpose of this paper was to explore the impact of brand variables such as brand awareness, brand loyalty, brand attachment, and perceived brand quality on compulsive buying behavior. Methods: A self-administered questionnaire, containing demographic items and items related to compulsive buying, brand awareness, brand loyalty, brand attachment and perceived quality, was used to ...

2014
SHUANG LI ALEXANDER UNGER CHONGZENG BI

BACKGROUND AND AIMS Compulsive buying is a severe phenomenon, especially among younger consumers. It is well documented in Western industrial societies like the USA and Germany, and nowadays an increasing interest in compulsive buying in non-Western countries is on the rise. METHODS In the current study, we measured the prevalence of compulsive buying tendencies among Chinese female and male ...

2014
Fazal ur Rehman Muhammad Ilyas Tariq Nawaz Shabir Hyder

This study assessed the affects of Facebook advertisement and Facebook environment on buying behavior of young consumers, while moderating effects of gender. The study used quantitative approach to collect data through questionnaires based survey. The collected data were analyzed through step wise regressions. Results indicated that Facebook advertisement and Facebook environment have significa...

2003
Torben HANSEN Jan Møller Hans Stubbe

This paper tests the ability of two consumer theories the theory of reasoned action and the theory of planned behavior in predicting consumer online grocery buying intention. In addition, a comparison of the two theories is conducted. Data were collected from two webbased surveys of Danish (n=1222) and Swedish (n=1038) consumers using self-administered questionnaires. Lisrel results suggest tha...

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