in the recent decade, given the importance of customer in online environment, creating loyalty has been proposed as an essential challenge for electronic stores. the present study focuses on the role of trust in order to facilitate the process of making e-customers loyal. to this end, a model was proposed that especially focuses on individual factors ( perceived usefulness, perceived ease of us...

regarding the importance of the customer in today'scompetitive world, and considering the previous researches whichindicated the cost of attracting new customers is far more than the costof maintaining customer loyalty, studying the methods of obtainingand maintaining customer loyalty in various businesses has received ahigh priority. the purpose of this study is to determine thecomponents...

Social trust is one of the foundations for social order in society. Trust in any organization is affected by various factors such as customer satisfaction, service quality, staff skill and taking into account the customer orientation and service receivers’ satisfaction principles. This research seeks to study the sociological study of social trust of the insured population of social security or...

with the advent of e-commerce, organizations are changingtheir business. most researchers believe that electronic trading can besuccessful when the public will trust in virtual environments. high degreeof confidence not only can meet customer expectations of a satisfactorytransaction, but can also eliminate certainty and perceived risk of onlinetransactions. the aim of this research is to study...

2 Faculty of Information Technology, University of Technology, Sydney Broadway, Australia [email protected] Abstract. The growing development of web-based reputation systems in the 21 century will have a powerful social and economic impact on both business entities and individual customers, because it makes transparent quality assessment on products and services to achieve customer assurance...

bancassurance as selling insurance product consider the banksas an example of cross selling to customer from financial institutionsviewpoint and, on the other hand, cross buying by customers. regardingincreased competition, creating a financial supermarket to provide allfinancial services to customers is strongly growing. in this context, first itis necessary to identify factors affecting custo...

Data mining plays important role in marketing and is quite new. Although this field expands rapidly, data mining is still foreign issue for many marketers who trust only their experiences. Data mining techniques cannot substitute the significant role of domain experts and their business knowledge. In the other words, data mining algorithms are powerful but cannot effectively work without the ac...