Introduction: Public and private talk radio stations use social media to find new forms of content exploitation that transform the value chain of their brand and allow them to develop a different business model. Objectives: To define the synergies between conventional radio broadcasting and social networks in Spanish talk radio based on the analysis of four primetime radio shows, which are the ...

The article examines the static images with concise text (media memes) as most productive form for broadcasting value orientations to young audience in social media. author formulates definition of «media meme» and reveals its internal structure (the meaning attractor, value-semantic core, etc.). Series media memes devoted such notions marriage, family relations are used identify mechanisms tra...

The FM band (87.5-108 MHz) is home to a large number of radio programmes, and is still the main means of radio broadcasting in Europe. However, the FM band is fully allocated and therefore cannot offer a basis for increased diversity in the radio broadcasting landscape, nor can it offer an increase in the coverage areas of the broadcasters already licensed. Local radio as well as community and ...

Ambient media is a new form of media, which deals with media objects that mediate information throughout the natural environment of people. In ambient media environments, the media becomes part of daily life activities and environments – similar to location based services, where the physical world has a virtual digital overlay providing digital services for the consumer on a specific location. ...

In 2010, the Brazilian Antitrust Authority -CADEconcluded an agreeement with Globo and the “Club of 13” on a three-year deal for the exclusive broadcasting rights to all Brazilian Football League (BFL) games spanning the five principal media platforms: freeto-air TV, pay TV, Pay per View, Internet and Mobile. The deal eliminates competition in broadcasting of Brazilian League games (primarily o...

An important challenge faced by media broadcasting companies is how to allocate limited advertising space between upfront contracts and the spot market (referred to in advertising as the scatter market), in order to maximize profits and meet contractual commitments. We develop stylized optimization models of airtime capacity planning and allocation across multiple clients under audience uncerta...

This thesis addresses the issue of reliable media delivery over broadcast channels. Sophisticated Video-on-Demand (VoD) broadcasting schemes based on Harmonic Broadcasting (HB) and Pyramidal Broadcasting (PB) allow receivers to tune into the ongoing transmission session of a video-stream at arbitrary time, while still being able to receive the multimedia sequence from the beginning and in compl...

International broadcasting, defined as “the use of electronic media by one society to shape the opinion people and leaders another,” is an area public diplomacy research ripe for scholarly attention (Price in Media sovereignty: global information revolution its challenge state power, MIT Press, Cambridge, 2002). The primary agent U.S. international broadcasting Agency Global (USAGM), which oper...

one of the features of democratic political systems is its accountability to respond their own responsibility. the media as a powerful element of civilization affecting public thoughts plays an important role in government responsiveness. to achieve this goal, the present study tries to investigate the effect of media on the improvement of the accountability of the government agencies. the stat...

The regulatory framework of the audiovisual sector in Spain can be defined as huge, disperse, and obsolete. The first part of this paper provides an overview of the major challenges of the Spanish audiovisual sector as a result of the convergence of platforms, services and operators. In the second part, we will present an example of self-regulation through the future Code of Best Professional P...