1253 Andrew Jack FiNaNcial TiMes UK doctors will be drawn into new efforts to boost cost effective prescribing in the next few months as part of a deal agreed this month between the government and industry. The newly revised pharmaceutical price regulation scheme (PPRS), designed to cut the overall NHS drug bill by about 5% in its five year life, will result in two initiatives to change current...

Survey research is to collect the data representative of a population.1 When I stepped into the survey research in social pharmacy I do not have the remote idea what I will come across through. I opted for qualitative methodology which gives an in depth understanding of the problem.2 The thought of meeting people, probing and speaking them for issues makes me enthusiastic although sometimes I c...

Biosimilar agents are approximate copies of branded biologic therapies. Since the first biosimilar was authorized in the European Union in 2006, fifteen additional agents have been approved by the European Medicines Agency, including two biosimilar monoclonal antibodies (mAbs). Biosimilar mAbs represent a distinct class given their large molecular size, complex protein structure, and post-trans...

Despite the strategic significance of a branded component strategy in both consumer and industrial settings, extant empirical research has focused on developing behavioral theories about consumer perceptions of such co-marketing alliances. There is no systematic empirical investigation about actual component branding decisions made by firms or their normative consequences. We offer the first em...

Introduction Access to therapeutic drugs form an integral part of any successful healthcare system. The high cost of drugs, however, remains a barrier to accessibility and improved health to the majority of the South African population1. The promotion of generic drug consumption could potentially be an important cost-saving mechanism in this regard for final consumers, insurance providers, and ...

The contraceptive pill has given way to a multitude of products, kinds of packaging, and modes of administration. This article draws on work on the pharmaceutical copy, extending the analysis to differentiating between forms of administration for contraceptive medicines as well as between brand-name drugs, generics, and similares, as they are known in Brazil. It explores how Brazilian prescribe...

The Marketing literature recognizes the importance of nationally branded products. Since the middle ages, buyers have used brands to help infer brand quality. Now, the nature of this branding has changed. Private labels baring the name of national retailers dominate many markets. However, small local retailers are often unable to support their own private labels. Consequently, these retailers h...

A durable-good monopolist sells its branded product over two periods. In period 2, when there is entry of a counterfeiter, the branded firm may charge a high price to signal its quality. Counterfeit competition thus enables the branded firm to commit to a high price in period 2, alleviating the classic time-inconsistency problem under a durable-good monopoly. This can increase the branded firm’...

The need to curb the rising costs of health care has led policy-makers in many countries to consider widespread generic substitution of brand-name drugs as an eff ective means to cut costs. For example, on January 5, 2010, the NHS in England began a 3-month consultation to seek views on plans to automatically substitute branded drugs with generic versions in primary care. However, doctors, pati...

BACKGROUND Patients receiving phototherapy for various dermatoses are at increased risk of eye damage due to ultraviolet (UV) rays. They are prescribed UV protective sunglasses by dermatologists but their exact protecting effects are not known. AIM To study the ultraviolet protective properties of branded and unbranded UV protective sunglasses available in the Indian market, in UV phototherap...