the purpose of this study was to identify the effects of green brand image on the green brand equity in the customers of appliance dealer's representation and appliance dealers in the chain department stores of sanandaj. research variables selected from yushan chen (2010) study. a questionnaire was used to measure theses dimensions that have been confirmed by experts and had 24 indices. it...

Companies employ various methods to fulfill their corporate social responsibility (CSR) in order to make a better impression on consumers and play the part of an upstanding world citizen. An important issue is how companies can bring their efforts to the attention of consumers, placing themselves in a more positive light and thereby attracting business. Using a well-known global corporation, Mc...

One of the most important issues facing contemporary organizations is that (CSR). This research seeks to discover advantages CSR inclusion for company growth by examining effect consumers' views on their buying intentions through mediating roles brand equity, reliability brand, & reputation. Many organizations' marketing strategies now centre idea incorporating social responsibility measures in...

Corporate Social Responsibility (CSR) is very prominent on the corporate agenda. Our research examines the individual-level dynamics of how a brand’s social initiatives can generate relationship marketing benefits. We find that positive CSR beliefs strengthen consumers’ relationships with the brand, generating benefits for the brand such as greater likelihood of purchase, increased loyalty, and...