Purpose The purpose of this research is the exploration online complainants' revenge based on their consumer-brand relationship strength and received webcare. authors introduce inter-failures (i.e. perceived number earlier independent service failures that a customer has experienced with same brand involved in current failure) as central frame condition. Design/methodology/approach To test our ...

the purpose of this study was to describe how companies in pharmaceutical and biological sectors can ensure their position in different markets by relying on sustainable, competitive advantages, resulting from the use of a well-defined marketing model with particular emphasis on brand improvement. as competition becomes more intense among companies and phenomena such as global marketing grow in...

OF THESIS THE EFFECT OF VICTIM RELIGION ON JUROR PERCEPTIONS OF HATE CRIMES The present study investigated mock juror perceptions of hate crimes in the courtroom, specifically whether a victim’s religion (Atheist, Christian, Jewish, or Muslim) influenced the likelihood that a mock juror would render a hate crime verdict. I employed a mock juror methodology where participants read an assault tri...

the effect of consumers' perception of the country originating a brand is powerful tool used to understand the customer needs, increase the satisfaction and ultimately the profitability of the organization. questionnaire methods designed to gather so many customers, managers and the experts in washing products provide appropriate results by refining and analyzing the data to make decision ...

Purpose The study of shame has a long tradition in intra- and inter-personal psychology. This paper aims to investigate whether consumers can experience brand after self-relevant consumption incidents. Specifically, this research proposes that follow complex shame-inducing process the aftermath unpleasant experiences involving their favorite brand. moderating role relational tie strength betwee...

Murrow and Murrow offer a novel account of dehumanization, by synthesizing data which suggest that where subject S has a dehumanized view of group G, S's neural mechanisms of empathy show a dampened response to the suffering of members of G, and S's judgments about the humanity of members of G are largely non-conscious. Here I examine Murrow and Murrow's suggestions about how identity-based hat...

why the trend toward disinflation over the past two decades is so widespread. The paper is, in fact, an interesting diagnostic exercise in the spirit of an Agatha Christie play—say “Murder on the Orient Express” (or, given the number of possibilities, “And Then There Were None”). In the play, many suspects hated the victim; here, who killed “inflation”? How? Most interestingly, how does this pl...

This research examines how activists mobilise against fake hate profiles on Facebook. Based on six months of participant observation, the article demonstrates how Danish Facebook users organised to combat fictitious Muslim profiles that spurred hatred against ethnic minorities. The article concludes that crowdsourced action by Facebook users is insufficient as a form of sustainable resistance a...

In this era of hate and lust, it would be interesting to know about the chemistry behind love. The boundary line between love and lust is very thin. To protect you from committing the misbehavior in the society culture and customs play a vital role no doubt, but it seems to the author that knowledge of the chemistry behind love would also be helpful to behave in society. Indeed there exist bioc...