eXecutive summary Statistics show that on average, consumers are hesitant to try new dairy products, making it challenging for producers to introduce new offerings successfully. Helping turn this around, the intelligent shelf solution provides eye-catching digital graphic displays right next to products, which increases awareness of new products and encourages consumers to try them. The solutio...

C spend hundreds of millions of dollars annually on advertising to build and maintain awareness for their brands in competitive markets. However, awareness formation models in the marketing literature ignore the role of competition. Consequently, we lack both the empirical knowledge and normative understanding of building brand awareness in dynamic oligopoly markets. To address this gap, we pro...

Nowadays the era of information technology makes many things easy to do in digital world, including marketing products and searching for products. Digital can be used as main option supporting business activities people. Social media is by consumers find about a product that needed or desired. Accuracy utilizing through social networks (social media) able build consumer confidence being markete...

Agricultural products are generally characterised by their commodity status. After years of poor returns, the New Zealand kiwi fruit industry developed the ZESPRI branding program in an attempt to position New Zealand kiwi fruit as an upmarket fruit category that appealed to today’s consumers. The brand has recently been released in New Zealand. This research assesses the effectiveness of ZESPR...

This study assessed whether real-life stimulus material can elicit conscious and unconscious priming. A typical masked priming paradigm was used, with brand logo primes. We used a rigorous method to assess participants' awareness of the subliminal information. Our results show that shortly presented and masked brand logos (e.g., logo of McDonald's) have the power to prime their brand names (e.g...

Online purchasing is a booming business and is studied extensively in marketing and information systems research. Online product reviews are one factor that influence a consumer’s purchasing behavior and attitudes. Brand equity is a popular phenomenon that influences purchasing behaviors and attitudes of consumers. We seek to answer two questions in this research. First, do online consumer revi...

The purpose of this study was to determine the effect Perceived Quality, Brand Awareness, Image on Loyalty at Bank Muamalat in DKI Jakarta. research method used is through a survey. data were analyzed quantitatively and causal design. sampling use Non-Probability Sampling with purposive technique. All sample obtained by distributing questionnaires totaled 113 respondents will be processed using...