Choice behavior researchers (e.g., Bazerman, Loewenstein, & White, 1992) have found that individuals tend to choose a more lucrative but disadvantageously unequal payoff (e.g., self—$600/other—$800) over a less profitable but equal one (e.g., self—$500/ other—$500); greater profit trumps interpersonal social comparison concerns in the choice setting. We suggest, however, that self-categorizatio...

This paper proposes an approach to select a market segment portfolio maximize overall profit. The study first uses artificial intelligence algorithms the segments with high profitability. mathematical programming model is then used identify most profitable portfolio. single-objective find optimal profit for baseline condition, and sensitivity analysis performed understand impact of variable cha...

The fast growth of communication technology within the concept smart grids can provide data and control signals from/to all consumers in an online fashion. This could foster more participation for end-user customers. These types customers do not necessarily have powerful prediction tools or capability storing a large amount historical data. Besides, relevant information is always known priori, ...