This is the fourth publication in Streaming Science EDIS series focused on how to use mobile hardware and software for engagement with your target audience. The following article focuses produce podcasts share science-based information adult audiences engage listeners conversations about agricultural natural resources topics impacting their everyday lives. Educators, scientists, Extension profe...

The widespread adoption of social media platforms and other information and communication technology innovations not only pose new challenges for audience researchers but also provide exciting opportunities to re-invigorate audience research as an academic topic as well as a practical pursuit. In this paper, we outline some general methodological issues that arise when seeking to exploit these ...

Raising public awareness of the need to use antibiotics appropriately is a major focus of the UK Government's strategy to tackle antimicrobial resistance. To investigate the public's views on antibiotic use and resistance we conducted a survey of 120 people as part of patient engagement activities held at University College London Hospital in June 2015.

What constitutes audience engagement? What elements of a show produce the most social activity? Much attention has been paid to Twitter’s ability to capture real-time audience reactions and sentiment towards a television show, but little is known about what subjects drive an individual to tweet (or conversely, not to tweet). Though common sense may suggest that especially provocative, humorous,...