Three experiments illustrate that humor in advertisements prevents the development of negative brand associations due to resistance. Previous research on humor in advertising suggested that humor can counter negative responses during ad processing, but less is known about the effect of humor on the development of negative brand associations in memory. Brand associations are important because th...

Previous studies found that humor and empathy are associated with interpersonal relationships. Particularly, Hampes (2001) reported that humor styles and empathy had a positive correlation in adults. The purpose of the study is to explore the link between empathy and humor use in teenagers and to investigate if gender differences exist as well. 115 adolescents between 11-12 years old participat...

Organization Behavior has paid more and more attentions on the impact of leaders’ humor on employees. The leaders’ humor plays an important role in the fight against organization silence as an important means to ease the work pressure and adjust the organizational climate. This study has surveyed 502 Chinese employees to explore the impact of leader’s affiliative humor and aggressive humor styl...

Not all humor is the same, yet little is known about the appeal of specific humor styles in romantic initiation. The current experimental study addresses this gap by investigating how romantic motives (short-term or long-term) affect individuals' anticipated use of, and response to, positive humor and negative humor. Heterosexual participants (n = 224) imagined the pursuit of either a desired s...

Humor is an advanced emotional and cognitive ability of mankind that involves complex semantic inference and deep passionate appreciation. This paper presents the cognitive foundations of amusement and a general theory of humor based on the recent advances in cognitive informatics, cognitive linguistics, cognitive computing, and fuzzy causal analyses. A theory of fuzzy false causation (FFC) is ...

Background: Research on the subject of laughter commenced on the 20 century. In recent decades researcher demonstrated that humor and laughter has positive impact on physical body same as psychological aspect. This study was conduct for integrate knowledge about humor as complementary therapy through the narrative review. Evidence Acquisition: The keywords humor, laughter, joking and humor ther...

The prevalence of sexist humor in popular culture and its disguise as benign amusement or “just a joke” give it potential to cultivate distress and harassment for women and to facilitate tolerance of sexism and discriminatory behavior among men. Thus, understanding the social consequences of sexist humor is a critical project for research in social psychology. The purpose of our paper is to pro...

This article explores the intersections between pedagogy, geography, and humor. I have had a long-standing interest in cultivating an environment in my classrooms that allows room for humor and laughter, and my background as a geographer has encouraged me to consider the geographic aspects of humor in the classroom. Furthermore, my ongoing training in pedagogy leads me to consider how humor fun...

There has been a renaissance of research interest in the ”sense of humor” in recent years, partly äs an attempt to define the concept but more strenuously to provide Instruments for its measurement. A quick count of recent publications shows an average of two to three new sense of humorinstruments per year — or one every four to six months. This intensity of research is unparalleled in the hist...

The normal development of humor in children has been well documented with a predictable course that is tied to social, cognitive, and linguistic development in children. This study explored humor comprehension in children with nonverbal learning disabilities (NVLD). Children with NVLD were compared with children with reading disabilities and a comparison group of children with no learning disab...