نتایج جستجو برای: anthropomorphism
تعداد نتایج: 498 فیلتر نتایج به سال:
Anthropomorphism is a widely used communication strategy—especially popular to promote food products. The current research examines the novel idea that anthropomorphism negatively affects consumption—reducing consumption amount and deteriorating experience. I argue show this negative effect occurs because anthropomorphizing grants product perceived capacity feel pain, which it increases immoral...
It has become increasingly common for websites and computer media to provide computer generated visual images, called avatars, to represent users and bots during online interactions. In this study, participants (N=255) evaluated a series of avatars in a static context in terms of their androgyny, anthropomorphism, credibility, homophily, attraction, and the likelihood they would choose them dur...
Behavior can be automatically affected by the perception of other people, be they significant others or members of social groups (e.g., Bargh, Chen, & Burrows, 1996; Chartrand & Bargh, 1999; Fitzsimons & Bargh, 2003). The current research uses these findings as a basis for investigation of the psychological construct of anthropomorphism. Two studies explore whether subtle exposure to anthropomo...
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