The professional norms of good journalism include in particular the following: truthfulness, objectivity, neutrality and detachment. For Public Relations these norms are at best irrelevant. The only thing that matters is success. And this success is measured in terms ofachieving specific communication aims which are "externally defined by a client, host organization or particular groups ofstake...

The motivation for this work is twofold: first, political scientists and government analysts, on whom society depends for advice regarding some its most critical matters, need new tools to address the dangers of the twenty-first century. The information that characterizes social and political systems has become so complex that few individuals know everything required to make sound decisions or ...

This paper points up a number of issues concerning the topic of identity, to stimulate further debate and discussion without, however, solving any of the intellectual and practical problems that are inherent in this subject. It dwells on some conceptual matters and also describes some current policy and legal developments that have important implications for the way in which we understand ident...