This research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. Using second-person reference is common in the advertising discourse. Addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. Second-person reference can be realized v...

this research aimed to review the use of second-person reference in advertisement translation, work out the general rules, and provide guidance to translators. using second-person reference is common in the advertising discourse. addressing audiences directly involves their attention and in this way enhances their memorization of the advertised message. second-person reference can be realized v...

china is one of the oldest and most important countries in the world that has had an important role in the process of pottery production. especially chinese potters have had an inimitable skill in production of porcelain wares. although impress of chinese pottery on iran returns to the early periods after islam but during timurid and safavid periods this impress is more greater especially in ma...

having a full understanding of the world’s social-economic situation is the success key for industries automotive manufacturing industry is an extremely competitive one usually there is no clear guideline among automotive companies about technological causes behind their success and failure. this research provides an investigation about the world’s economic situation and the environmental situa...

Background and aims: The aim of this study was to explore ethnic differences in demographic and socioeconomic determinants of poor physical and mental self-rated health (SRH) in the United States. Methods: We used data from the Collaborative Psychiatric Epidemiology Surveys (CPES) 2001- 2003, which included a national household probability sample of 18237 individuals including 520 Vietnamese, 5...

the fundamental doctrine of eastern culture is based on the ethics. this is a thought found in every, even tiny, lesson taught to the children. in fact, all the values are takes from the life, even apparently materialistic but spiritual deep inside. here, in order to exalt the soul and to fulfill the valuable status an endless effort of the man is taken in his life. therefore, no boundary can b...

Polycystic ovarian syndrome (PCOS) is one of the most popular diseases that cause menstrual dysfunction and infertility in women. The present paper is a brief retrospection on the progress in treatment of PCOS caused infertility with integrative Chinese and Western medicine (ICWM). It can be seen from these materials that using traditional Chinese medicine (TCM) recipes formulated by Shen-reple...

Having a full understanding of the world’s social-economic situation is the success key for industries automotive manufacturing industry is an extremely competitive one usually there is no clear guideline among automotive companies about technological causes behind their success and failure. This research provides an investigation about the world’s economic situation and the environ...