Despite the vital role of information in relational-oriented firms, there are limited studies on the impact of information quality on relationship marketing. To address this gap, this study develops a conceptual model to examine the impact of information quality on the successful implementation of relationship marketing by assessing the mediating role of salespeople's relational competency. The...

Use of all-terrain vehicles (ATVs) has become standard practice on the modern ranch. The unique operating conditions present on a ranch, subject the occupational ATV user to hazards requiring awareness and specialized training. The purpose of this study was to apply social marketing methods to address a specific environmental health and safety issue present in the agricultural industry. A serie...

University of Illinois at Urbana-Champaign, Department of Agricultural & Consumer Economics, Marketing/Decision Sciences Group, 1301 West Gregory Drive, Urbana, Ill inois 61801 Wageningen University, Department of Social sciences, Marketing & Consumer Behavior Group, Hollandseweg 1, 6706 KN Wageningen, The Netherlands Rotterdam School of Management, Erasmus University Rotterdam, P.O. Box 1738, ...

1 This article demonstrates how Integrated Agricultural Research for Development (IAR4D) impacts on collective marketing among smallholder farmers of southern Africa through increased crop productivity, yields and income. We use a quasi-experimental design to compare outcomes under IAR4D and under two other states namely conventional approach and non-intervention. The study relies on primary da...

services companies attempt to promote their delivered services to customers and achieve a stable competitive advantage. for achieving this goal, marketing and hr scholars jointly propose application of internal marketing (im) principles and instruments. although im is a 30 years old concept in management, but it's measurement and application method have faced with different structural and ...

* Silvina M. Cabrini ([email protected]) is a Graduate Research Assistant for the AgMAS Project in the Department of Agricultural and Consumer Economics at the University of Illinois at Urbana-Champaign. Scott H. Irwin is the Laurence J. Norton Professor of Agricultural Marketing and Darrel L. Good is a Professor in the Department of Agricultural and Consumer Economics at the University of Illin...

Sustainable Agricultural Systems, Knowledge and Institutions (SASKI) is a thematic group that promotes sustainable agricultural production, processing and marketing systems through gender-responsive knowledge institutions within the Rural Development Family of the World Bank. Agriculture is defined to include crop, livestock and aquaculture. iii Contents

Recently there have been many highly publicized food-safety events affecting marketing and policy channels of agricultural products. This research examines the impact of food-safety events on consumers’ behavior and trust of information in the chicken and beef markets using the Theory of Planned Behavior (TPB) developed by Ajzen (1991). Of particular interest is to determine whom consumers trus...