this study was a contrastive analysis of the evolution of english and persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. thus, 800 persian and english slogans from the last four decades were collected. lapsanka's framework (2006) including different aspects with som...

The main idea of contrastive analysis, as propounded by Robert Lado in his book Linguistics Across Cultures (1957), was that it is possible to identify the areas of difficulty a particular foreign language will present for native speakers of another language by systematically comparing the two languages and cultures. Where the two languages and cultures are similar, learning difficulties will n...

This study was a contrastive analysis of the evolution of English and Persian advertising slogans to investigate their similarities/differences in using rhetorical figures, and the evolution in the use of these figures in the slogans of each language. Thus, 800 Persian and English slogans from the last four decades were collected. Lapsanka's framework (2006) including different aspects with som...

the efficacy of genre-based approach to teaching writing has been regarded as an influential practice in l2 writing pedagogy (hyland, 2007). however, there is still gap between actual structures found in reading materials recommended as textbooks and discourse patterns recommended for l2 writing in efl contexts, the gap which would highlight the problems of genre and rhetorical patterns for tea...

An online discussion forum becomes more significant in facilitating people to share opinions. Companies must understand how consumers use the online forum. We study an influential online discussion forum in Thailand, Pantip.com, in order to classify user behaviors in the cosmetic discussion forum. We adopt the concept of genre and genre repertoire to assist our content analysis. We analyze 77 d...

Since Swales’ (1981, 1990) CARS model work on the move structure of research articles, studies on genre analysis have been carried out amongst which works on different parts of research articles in various disciplines has gained a considerable literature. This study aims to investigate the rhetorical structure of the Introduction sections of articles in two fields of English Language Teaching (...

This paper proposes a novel approach for describing the expressive elements in text genres and modeling their acoustic correlates for expressive text-to-speech synthesis (TTS). We apply the three-dimensional PAD (pleasure-displeasure, arousal-nonarousal and dominance-submissiveness) model in describing expressivity. In particular, we define a set of principles for annotating the P and A values ...