This research examined the relation between self-relevance and word-ofmouth (WOM). The results of two studies suggest consumers are more likely to provide WOM for products that are relevant to self-concept than for more utilitarian products. There was also some indication that WOM was biased, in the sense that consumers exaggerated the benefits of self-relevant products compared to utilitarian ...

In classical computation, a “write-only memory” (WOM) is little more than an oxymoron, and the addition of a WOM to a (deterministic or probabilistic) classical computer brings no advantage. We demonstrate a setup where a quantum computer using a WOM can solve problems that neither a classical computer with a WOM nor a quantum computer without a WOM can solve, when all other resource bounds are...

The domination of Word of mouth (WOM) has been applauded for many years as key influence on consumer purchases. Associating WOM with the internet usually called electronic-WOM (e-WOM) makes transmission of messages much easier, wider and faster. As e-WOM is not restricted to strong social tie groups thus the message itself plays a critical role in building purchase intention. The present study,...

Online social networks (OSNs) are becoming an important propagation platform for Word of mouth (WOM). Therefore, it is of great significance to study the propagation of WOM in OSNs. A WOM propagation model named N-P-N is proposed in this paper, and some simulation experiments are carried out to investigate the mechanism of WOM propagation. From the sensitivity analysis of degree of initial info...

W hile woRd-of-mouth mARketing has always been available to marketers, it tends to be dismissed and undervalued as a legitimate strategy. check the index of any marketing or public relations textbook —a description of WOM is usually just a paragraph to a few pages long, if it’s included at all. More often than not, such a mention tends to focus squarely on the consequences of negative WOM witho...

This paper explores how dimensions of new product, specifically, originality and usefulness, influence word-of-mouth (WOM). In four studies, using lab and field setups, we find that originality and usefulness have different effects on WOM. We show that consumers spread more WOM about original products, but the valence of what they say depends on product usefulness. Thus, originality enhances th...