Taking the negative word-of-mouth as the content of the study, this paper constructed the evolution model of negative word-of-mouth on the basis of the theory and methodology of Fuzzy Cellular Automata. Simulating experiments is preceded by MATLAB software, and concluded that: The negative publicity causes a surge in the number of negative word-of-mouth initially. If the relevant units or enter...

Previous recruitment studies have treated potential applicants as individual decision makers, neglecting informational social influences on organizational attractiveness. The present study investigated if and under what conditions word-of-mouth communication matters as a recruitment source. Results (N = 171) indicated that word of mouth had a strong impact on organizational attractiveness, and ...