The authors study the effect of word-of-mouth (WOM) marketing on member growth at an Internet social networking site and compare it with traditional marketing vehicles. Because social network sites record the electronic invitations from existing members, outbound WOM can be precisely tracked. Along with traditional marketing, WOM can then be linked to the number of new members subsequently join...

Various studies on bank customers’ perception of e-service quality are widely done in conventional banks or private banks. However, hardly any study sheds light the baby boomers and X generation customers how their perceptions satisfaction affect positive word-of-mouth (WOM) a regional government-owned bank. This aims to analyze effect South Kalimantan Bank (SKB) mobile banking WOM old SKB role...

Companies are encouraging and incentivizing contributors of online word-of-mouth (WOM) through gamification elements such as badges, mayorships, points, and such. We study how gamification elements, which capture and signal contributors’ accumulated expertise, affect consumers’ perception of contributors’ knowledge, and therefore the perceived effectiveness of their contributed WOM. We focus on...

Consumers consistently resort to online Word-of-Mouth (WOM) in online shopping, thanks to the reach of the Internet and various web tools. Nevertheless, they are confronting relatively different levels of search costs for WOM information available on the Internet, depending on the distribution of WOM across websites. This study investigates the sales impacts of dispersion of WOM volume and vari...

This paper investigates the design and application of write-once memory (WOM) codes for flash memory storage. Using ideas from Merkx [1], we present a construction of WOM codes based on finite Euclidean geometries over F2. This construction yields WOM codes with new parameters and provides insight into the criterion that incidence structures should satisfy to give rise to good codes. We also an...

The rise of online transportation services is a challenge for companies to offer the best service. This phenomenon one references in research conducted by author. purpose this study was determine effect corporate social responsibility (CSR), electronic word mouth (e-wom) and service quality on customer loyalty. population people who live West Jakarta use Grab/Gojek follow media accounts Faceboo...

Over the past few years, Indonesia has made various efforts to increase tourist visits. This study aims examine effect of experiential marketing on conservation value, e-WoM (electronic Word Mouth), and mediating customer value relationship between in rural destinations. Hence, a survey was conducted 125 visitors with structured questions used PLS reveal e-Wom, where mediation function. Thus, c...